The Four P's

thesoulonpaper:

…was a success. I’m happy. I’m optimistic. I’m hungry. Now who gon’ stop me?

Calling all Interns and Fashionistas! I have a proposition for you lets submit our outfits as we’re working. Business dress does not have to mean boring! Be an inspiration to others, I always hate when I can’t figure out to wear and every thing is always short shorts or crop tops. Everyone is welcome to participate Business Casual, Business Professional, etc.

(Source: TheFourPs)

At Texas Tech University in Doctor Shannon Rinaldo’s Consumer Behavior Marketing class, students got an opportunity to work as marketing consultants for an actual company, Love Your Du. Students were divided into ten teams, and compiled their own marketing strategies to break into the college female market. Love Your Du is a company started by Susan Vaters, she was the pioneer for children’s toothbrushes with cartoon characters. Vaters takes a great deal of pride in taking boring products and rebranding them. In order to dispel the negative stigma associated with wigs, Vaters calls them “Dus”. Armed with this information, students were given an opportunity to research what they know best, themselves.  Student’s main goals were comprised of driving traffic to the company website, selling the product to the target market, and developing a social media strategy to market to the consumer. Strategies from the teams included utilizing Pinterest, Facebook, Twitter, Google+,  Youtube, and QR Codes to spark interest and sell the Dus. While Wigs might not be the ideal career choice for some of the students, the experience learned will last a life time.

Here are a few of my teams samples.

We knew that college females have a stigma attached to Wigs. So we focused our social media strategy on changing their perspectives of the product. We wanted to be interactive by asking open ended questions, and used popular celebrities who wear wigs.

It was such a great opportunity, and I would like to say thank you to the Vaters and Dr. Rinaldo for allowing us to work with the DUs.

Promoting events is always so hard! It seems like you did everything you could do and no one showed up. Besides handing out flyers in the free speech area or just emailing people here are a few other resources you might not have thought about.

*Allow at least two weeks of full promotion

1. Student Announcements (TechAnnounce)
   The website says allow 3 days, but usually if you submit it the day before it’ll still be included in the next days events.
   
   
2. TV Announcement Screens
   If you go to Events.ttu.edu you can submit your event and flyer to be displayed on the flat screens in the Rec Center, SUB, and online.
   
   
3. Flyers and Bulletin Boards
   If you go here you can get a complete listing of where you’re allowed to post on campus and if it needs approval.
   
   
4. Display Cases in the Student Union Building
   Call the info desk and ask them to connect you to the display case representative. You need your student ID to check out the key.
   Flyers must be 21 x 28 to go into the holders up front by the info desk. If you’re a student organization you can use your SGA funds for CopyMail to get flyers and posters printed.
   
   
5. School Newspaper
6. School Radio Station
7. Dorm Bulletin Boards
   Take 17 of your poster to Wiggins Complex and they’ll distribute them among the residence halls for you. Also ask if you can contact CAs about putting them on their individual bulletin boards on their floors.
   
   
8. Student Organization Boxes
   Upstairs in the SUB organizations have mail boxes, if you print 250 of them with your name on them you can get permission to send them out to other organizations.
   
   
9. Orgsync
   Request to share your event on the community calendar, that way everyone can see it and know about your event not just your active orgsync members.
   
   
10. SGA Meetings
    SGA has an open floor and welcomes organizations to speak and update them on their organization.
11. Social Media- Not just inviting your friends invite everyone and encourage (And or force) other people to share it too. Click like, RT, and Re-pin.
12. Email Advisors as well and ask them to forward the information to their organizations.
13. At the event check in on facebook, foursquare, and twitter and tag people who are there. This is an inconspicuous way to pop up on more peoples newsfeeds and remind people that the event is going on.

* For larger events ask the office of Communications & Marketing or other departments or if they have bulletin boards in their offices to promote.

Gas is going up, and the economy is going down, with these fluctuating costs several companies are conducting SKYPE interviews instead of traditional ones. So what does this mean? Here are 5 tips to doing your best on an interview.

1. DRESS TO IMPRESS.
Just because you’ll probably only be shown from the waist up doesn’t mean have on a dress shirt with Spongebob pajamas.Look the part from head to toe, you never know what they might ask. What if you drop your headphones and have to stand up to pick them up and you’re exposed. NOT a good look.

2. Test the camera! Nothing is worse than looking good in the mirror and when you turn on your webcam you realize you look all wrong. Some makeup or clothing looks odd on camera because of thing lighting and connection. Make sure your smoky eye doesn’t make you look like a raccoon or your shirt isn’t see-through. I’d even test the lighting and position it how you want so you look the best.

3. GET A QUIET PLACE.
I had a Skype interview last week and instead of using the Library I reserved on of the conference rooms on campus.  Many apartments have them or you can get a study room in a Library, Student Union Building or Dorm.

4.Test your connection. How is the wifi in this area? Are you going to use a Desktop? An Ethernet Cord. You want to make sure everything you say can be well understood and vice versa.

5. KEEP YOUR COOL! Often times when people see others on a laptop they don’t assume their doing something important. Unfortunately during my interview people actually walked into my conference room and began to talk LOUDLY! The worst thing you could do it yell at someone, or be disrespectful. Remember they can see your face, if you start scowling the interview can see you and might think less of you for being rude. This also shows that you can keep cool under pressure.

Don’t be nervous and Good Luck!